Our Business

Universal Commodities is an entrepreneurial venture promoted by a leading Indian business group, banking on strengths acquired across several industry sectors over 50 years, and impeccable credentials among B2B partners and consumers.

Universal Commodities markets a range of foods & beverages under the brand 'SUPER', across the West & Central African region, and in Far-East Asian countries such as Japan and Hong Kong-China. The company has active projects in several other parts of the world, including the CIS countries and the Middle-East.

'SUPER' began its foray as a brand representing high quality teas & tea products. Extending its reach and width of product range. 'SUPER' now includes Snack Foods, Dairy Products, Cereals & branded commodities such as Rice.

At Universal Commodities, our guiding tenet is the understanding of consumer needs and aspirations, across geographies and cultures. The learnings lead to continuous product improvement and new product development.

At the same time, we strive to develop long term relationships with focused B2B partners, with whom we can nurture 'SUPER' and bring it to the doorsteps of our consumers across the globe.
Our Vision